Category: Interviews Page 2 of 4

Street Fans: A Unique Liaison between Street Art & Fan Making

Jacob Moss, Curator of the Fan Museum talks about his exhibition Street Fans.

In 2015, I welcomed Paris-based street artist Codex Urbanus to The Fan Museum, where I have occupied the role of curator since graduating from MA Fashion Curation in 2010. Codex proposed an exhibition of fans designed by street artists, having already organised a similar project at the Musée de l’Éventail, Paris (sadly, since closed).  Animated discussions gave rise to a pioneering project uniting 1 fan maker and 29 street artists. The fruits of this unique liaison – 54 contemporary fans – formed the nucleus of a colourful and celebratory show at The Fan Museum.

Artist: Ender / Maker: Sylvain Le Guen

From the outset, the concept of linking fan making with street art – tradition and modernity/establishment and anti-establishment – I found intriguing. Taking to the streets of East London I began to familiarise myself with street art, an artform previously unknown to me, and discovered a vibrant movement counting innovators, mavericks and provocateurs amongst its ranks.

Artist: Otto Schade / Maker: Sylvain Le Guen

A cast of leading artists was soon assembled and introduced to project fan maker, Sylvain Le Guen, arguably the most gifted of fan makers active in Europe today, honoured in 2015 by the French Ministry of Culture as a Maître d’Art.

Artist: Captain Kris / Maker: Sylvain Le Guen

With the ‘cast’ in place, I set about ensuring a meaningful collaboration and encouraged artists to attend workshop sessions with Le Guen and attend viewings of the Museum’s 5000+ collection of fans. From the outset, each artist demonstrated passion for the project and engaged well with the subject of fans and tradition of fan painting. Unconventional ideas flowed freely, unhindered by the technical and commercial constraints which often influence the work of professional fan painters. It is worth remembering that artists who’ve not made fan painting their speciality have, at various times throughout history, produced fan paintings. In this respect, the street artists participating in the project followed a path already taken by salon-exhibited artists, post-impressionists and modern artists. Indeed, The Fan Museum has in its collections fan paintings by Gauguin, Sickert, Giacometti and even Salvador Dali.

Artist: Nathan Bowen / Maker: Sylvain Le Guen

Arming each artist with fan papers, arc shaped templates and written guidance, I waited expectantly for work to begin arriving at the Museum. The unwrapping of the latest package became a moment to savour.  The diverse modes of expression were inspiring: the arc modulated, enhanced and disrupted. Curvilinear tangles competed with geometric compositions; typographic scribblings evoked hieroglyphics; demonic felines came with elliptical peep-holes; buildings spun violently around a vortex.

Street Fans, The Fan Museum, Crooms Hill, Greenwich, London

Le Guen worked with sensitivity and creativity to bring each artwork to life, the artists’ unconventional ideas prompting the fan maker to work in similarly imaginative ways. Each design became a point of departure to be enhanced or personalised in some form or another with materials and processes tailored perfectly to match. Nathan Bowen’s distinctive London skyline, for example, made even more patriotic when mounted on sticks painted red, white and blue; Jean Faucheur’s ghoulish skeletons given a humorous twist when paired with bone-shaped sticks.

Artist: Skeleton Cardboard / Maker: Sylvain Le Guen

In what would be a series of ‘firsts’ for the Museum, a Street Fans crowdfunding campaign launched on Art Happens, the Art Fund’s crowdfunding platform for museums and galleries. Seeking to raise £14,000 toward the overall cost of staging the project, the message to potential funders was clear and consistent: help The Fan Museum unite two disparate spheres of artistry for a pioneering project aimed at renewing interest in the craft of fan making, identified by the Heritage Crafts Association as at ‘serious risk of no longer being practiced in the UK.

Artist: RUN / Maker: Sylvain Le Guen

Over a period of just 33 days, staff and volunteers at The Fan Museum worked systematically to reach the funding target, publicising the campaign at every opportunity on social media, TV and local radio. Overall 151 donors contributed more than £15,000 which was set against the cost of producing the 54 fans displayed and a series of project-linked outreach events. Aimed squarely at engaging new audiences, The Fan Museum partnered with University of Greenwich, Lewisham Southwark College and Greenwich Market for a series of creative workshops. In total over 200 people took part in outreach events, many of which subsequently visited the exhibition and gained a newfound appreciation of fans and fan making.

Street Fans is at the Fan Museum, Crooms Hill, Greenwich, London, 19 September – 31 December 2017

Find out more about Art Happens, the Art Fund’s crowdfunding platform for museums and galleries

Read more about Jacob Moss 

Apply for the MA Fashion Curation course

CfFC PhD student researches Fashion and Humour with Yale University Fellowship

By Jenna Rossi-Camus

This summer I will be completing a research fellowship at Yale University’s Lewis Walpole Library in Farmington, Connecticut. The library is a renowned centre for 18th century studies and material relating to Horace Walpole and Strawberry Hill House – all of which are central to my practice-based PhD project.  I was awarded the travel grant to support my research towards the development of a site-responsive fashion exhibition at Strawberry Hill, Horace Walpole’s neo-gothic villa in Twickenham, London. The proposed exhibition examines fashion graphic satire in tandem with historic and contemporary dress, and material connected with Horace Walpole and Strawberry Hill, engineering the exhibition as a space for reflection upon the relationship between fashion and humour and as a conversation amongst architectural and psychological spaces, their histories and resonances.

Walpole Minatures

Drawing of the miniatures cabinet open in A Description of the Villa of Horace Walpole, extra-illustrated copy, 1784, Lewis Walpole Library, Yale University

The fellowship will afford me the opportunity to physically engage with material artefacts that were collected by Walpole – objects that have both informed the development of my project and that are proposed as exhibits in it. Most significantly, I will be able to spend time with albums of satirical prints that Walpole compiled and his extra-illustrated guide to Strawberry Hill. These artefacts have become talismans to my research that have inspired me to frame the exhibition itself as an “extra-illustration” of Strawberry Hill, and to explore Horace Walpole’s engagement with practices of exhibition-making.

During the research period, I will be in residence at Timothy Root House, an 18th century American farmhouse within the library’s idyllic 14-acre campus that has been housing researchers since 2001. I am particularly looking forward to this aspect of the fellowship; time to write and reflect in close proximity to nature and to objects touched or created by Walpole himself.

Find out more about Jenna’s research 

Read an interview with Jenna

Find out more about PhD Research at the Centre for Fashion Curation

Scott Schiavone, MA Fashion Curation alumni

Interview by Ben Whyman

Tell me about your time studying the MA Fashion Curation (what years did you study and graduate?). What skills and insight did you gain from the course?

I studied the MA Fashion Curation from 2008-2010.  My time studying at LCF was intense as I was self-funded and therefore had to both work and study full time.   The course was a fantastic insight into the theory and practice of curation.  What I found fascinating was deconstructing the practice of curation and what it means to be a curator, in the typical sense.  The idea of the curator has definitely seen a shift over the past few years, especially within the realms of fashion and the museum.  Another aspect of the course I particularly enjoyed was the guest practitioners that came to talk to us about their personal research projects with regards to fashion and its place and future not only within the museum context but also within the fashion industry itself.

Scott Schiavone

What led you to study towards an MA in Fashion Curation?

I completed my undergraduate course in History of Art at the University of Glasgow in 2004, since at the time there was no option at Glasgow to study dress history as an undergraduate degree. After graduation, I took a few years out to think about my future and worked as Cabin Crew for an international airline.  On one particular trip to New York, by sheer chance, I stumbled upon the Fashion in Colors exhibition at the Cooper-Hewitt Design Museum and had a bit of a break through! Everything became clear, this was what I wanted to do! On my return the UK I immediately began to search for a course that could combine both my love for fashion and the art of curation, ultimately leading to LCF and the MA Fashion Curation course.

Describe your work as a volunteer curatorial assistant in the Art and Design Department, Fashion and Textiles Team at National Museums Scotland (NMS). What does your average day involve?

There are two aspects to my work at NMS, one is working with the Jean Muir archive and the other is the Charles Stewart collection.  Working between the two gives me the opportunity to work with both modern and historic fashion and textiles.  The Charles Stewart collection is an eclectic mix of objects spanning across 3 centuries of fashion and textile history and the Jean Muir archive is made up of approximately 18,000 objects.  As a volunteer, I assist with ongoing documentation, as well as carrying out an inventory and location audit of the collections.  The training I have received thus far from NMS is incredible and includes museum database (ADLIB) training, object labelling and social media which lead to my regular contribution to the NMS blog page.

Scott at work in the National Museums of Scotland Collection

My placement is split between two days, one at the collection centre and another at the departmental office.  A typical day in the collections centre includes locating objects within the store, providing detailed descriptions, checking object measurements and photographing objects for record files. Additionally, I get the opportunity to handle objects, register and re-pack a selection of unregistered material and assist with registration of new acquisitions and donations where appropriate. Finally, I have the opportunity to assist with research enquiries and research visits to the Collection Centre for individuals and groups such as The Costume Society of Scotland.

During my day at the office, I process the work that is generated the previous day whilst undertaking research to enhance the collections, improve documentation and locate object files.  I also use this day to document any changes made in the store on the ADLIB records, change locations and add any additional information onto the database.

My placement also gives me the opportunity to assist with other research and administrative collections-related tasks, including working cross-departmentally with Science & Technology department on upcoming projects for NMS.

Tell us about the recent re-display of fashion and textiles at NMS. What part did you play in this, and what is the aim of the redisplay?

The new fashion and style galleries at NMS were part of a major re-development plan for the museum and forms one of four award winning Art & Design galleries. I joined the team at NMS after the opening of the new galleries however, they have become my new favourite place to hang out and gain inspiration for personal research projects.  The work I have been doing as a volunteer has contributed towards the rotation schedule for the new galleries so it’s great that I am involved in some capacity.  The new galleries are stunning and show off treasures from one of the UK’s largest costume collections.  With the growing importance of fashion exhibitions and costume collections and with the closure of the costume museum at Shambellie in 2013, it was only a matter of time before NMS dedicated a new space to their amazing collection.

The notion and practice of ‘curation’ is rapidly and increasingly taking on new meanings – the process of curating is morphing and changing before our eyes. Where do you see the practice of fashion curation in general going? How do you see your own practice evolving?

Let’s not beat around the bush, jobs within this industry are scarce and so it is up to us as practitioners to create work and projects to keep us busy and expand our experience.  Personally, I think this will be done by way of social media, virtual exhibitions and through research and writing, etc., whether that is through something as simple as blog posts or more academic like conferences.  The trick is not to be too disheartened by rejection. The industry is fiercely competitive and there are a lot of experienced people out there and not a lot of jobs. However, it’s not just about finding a job… it’s about finding the right job, for you.  Through my experience, I have learnt that I am very much an object-based curator.  I love working with collections, material culture and the stories objects tell or don’t tell us.  Currently my plan is to continue with the hands-on object- and research-based work and continue my blog for NMS whilst I search for the perfect position. As I look to the future I am confident that I will find the right place for me within the industry.

Find out more about the MA Fashion Curation course


When Women wore the Trousers – and telling stories through Fashion Curation

Belinda Naylor, talks to Ben Whyman about her documentary on BBC Radio Four and how studying MA Fashion Curation helped her to tell stories about clothes.

1: Tell me about your time studying the MA Fashion Curation. What skills and insight did you gain from the course?

I began my course in September 2014 and completed it in December 2015.  I had always wanted to study fashion but was unsure about what path to take.  My work at BBC Radio 4 sometimes gave me opportunities to explore fashion but I wanted to dig deeper.  When I discovered there was a dedicated course for fashion curation; I knew this was perfect for me.  I wanted to take an intellectual journey through fashion and I think this Masters did just that.  So much attention was paid to theory as well as practice and it opened my eyes to a world of fashion and museum practices that I did not know existed.  I learned how to write a good essay, to be rigorous in my research and that you can’t take short-cuts when you’re writing!

I really valued the collaborative nature of the course.  Our class was 12 strong with students from all over the world and of different ages and I loved the variety of projects that we worked on together.  It also taught me my strengths and weaknesses and where I can apply them in my future practice.

I enjoyed the fact that fashion was taken seriously; a sentiment that is not often echoed in contemporary culture.  We were given permission to open our minds to the possibilities of curating and that there is no right or wrong way to do it.  Fashion rules can be broken; and fashion curation means finding the most inventive and engaging way to tell stories about clothes.


Belinda Naylor, MA15 Exhibition

2: Tell me about your recent BBC Radio 4 documentary ‘When Women Wore the Trousers’. Where did the idea come from? What stories were most appealing to you, and how did these stories help tell the narrative?

Amy de la Haye introduced me to two CfFC alumni, Fiona McKay and Xenia Capacete Caballero who, like me, had an interest in work-wear.  One of the projects we discussed was the story of the Pit Brow Lasses, who famously wore trousers to work in the mines in Wigan in Lancashire in the mid to late 19th Century.  Fiona and Xenia had been commissioned to write a book on these women and we wondered if we could marry our interest in work-wear and the story of these pioneering women and turn it into a documentary.

What appealed to me was the social history aspect and that women were the centre of the narrative and that it also explored fashion intellectually.   I have worked in radio for many years but never made a full-length feature and it was important to tell the story in a way that engaged the listener for 30 minutes. I thought this was a really strong idea and submitted a proposal to the bi-annual Radio 4 commissioning rounds.

I spent quite a lot of time with Fiona and Xenia, trying to work out the best way to tell the story and knew that I had to add lots of texture and colour, hence the music that runs through the programme, the location recording, use of archive material and crucially, having the actor Maxine Peak to read the oral testimonies from the Pit Brow Lasses.   One of the highlights was interviewing Amy (de la Haye) in the British Library discussing the Society for Rational Dress Gazette.  She provided crucial fashion facts in a very engaging manner and it was great to give her a platform when I had learned so much from her.   There is no doubt that the research skills and the confidence in my abilities that the Masters instilled in me were responsible for a successful commission.

3: The notion and practice of  ‘curation’ is rapidly and increasingly taking on new meanings – the process of curating is morphing and changing before our eyes. Where do you see the practice of fashion curation in general going? How do you see your own practice evolving?

I think fashion curation is increasingly important in our cultural landscape and see the practice thriving and growing.  I relish the fact that it is fluid rather than fixed.  One only has to look at the prominence of fashion exhibitions in museums around the world to realise that they are as vital as the next Manet or Picasso block-buster.    Fashion archives tell us as much about social history as a pot or a painting and they should be given the same space and opportunity for discourse.

I see my own practice evolving in a non-museum space.   Although I would love the experience of working in a museum; the reality is that unless one is prepared to volunteer for a considerable length of time, getting a paid job is well-nigh impossible.  I have no museum training and I see that as a positive because I’ve always found the rules and regulations around museums too restricted for the path I would like to take.   I come from a theatre background and have put on shows in all sorts of spaces which are not traditional theatres.  My preference is to tell stories through immersion, interaction and story-telling and to knock down that fourth wall.  If I can achieve that as a fashion curator; I’ll be happy with that.

Belinda Naylor is a producer and researcher at BBC Radio Four.

For more about studying MA Fashion Curation

Read more from Belinda here

The Queen Within Adorned Archetypes – an Interview with Sofia Hedman

Sofia Hedman, Fashion Curator and Exhibition Designer talks to Ben Whyman  about The Queen Within Adorned Archetypes, working with Serge Martynov and about Museea, an interdisciplinary platform bringing together a network of extraordinary contributors. Sofia studied MA Fashion Curation at London College of Fashion  under Judith Clark  and Amy de la Haye in 2007-2009.

Tell me about your company, Museea: the mission, and what you are aiming to achieve.

We love making large-scale immersive exhibitions; experiences that involve the senses. We aim to produce exhibitions that are thought-provoking, exciting and engaging. Exhibitions that have a lot of energy, but also make the world a little more of an inclusive place to be. Recently, we have also been increasingly interested in the ways that new technology can enhance the overall experience.

Usually we try to tie the curatorial narrative very closely together with the exhibition design and graphics. We really love all aspects of exhibition making, but have lately we have been asked to do the exhibition design for a variety of exhibitions and museums, from ethnographical to music and video-art.

A Queen Within Adorned Archetypes. Vivienne Westwood Sustainability. Photo David Hawkins

You work collaboratively with Serge Martynov. Tell me about the collaborative process, how you work together, and what you can achieve as a team….

I guess we fit together bit like a jigsaw puzzle. Our skill sets complement each other and it is always fun working together as we share the same interests and passions. Serge and I have been doing exhibitions since we met 8 years ago. Today, we know each other really well which creates a very easy place for dreaming up new ideas.

Upon receiving a brief, we like to start a lengthy research process which we tend to start individually, and then come together once we have developed some ideas. After finalising the first draft of the curatorial narrative we then develop ideas for the exhibition design. We use the exhibition design and the graphics as tools to enhance or amplify the curatorial narrative. The exhibition design stage is usually the most intense part of the process, where we experiment with many different ideas. Serge then goes on to design the graphics and I continue with the curatorial work.

A Queen Within Adorned Archetypes. Creator Maja Gunn 2015. Photo Serge Martynov

Nowadays, as the projects have grown in size, we often bring in an extended curatorial team to exchange and distil ideas. Everyone in the team is passionate about different things – ideas, objects, exhibition design, graphics, texts etc. which creates a wonderful atmosphere to work in.

Your latest exhibition is revisiting an earlier project, A Queen Within, that you presented in 2013-14. Tell me about the process of reappraising and re-appropriating a project, adapting it to a different audience/venue/space/theme/idea. What issues/joys do you find in this process?

Four years ago we were asked by a chess museum to make a fashion exhibition. In the original A Queen Within show, we used the chess queen as the starting point to explore different types of contemporary femininity and how they manifest themselves through storytelling in fashion. Queen symbols from royal portraits were used for the exhibition design (this was shown around the time of Queen Elizabeth’s Jubilee in the UK).

Not all exhibitions are suitable for travel as they are made for specific audiences and times. Prior to Art Basel in Miami last year we were asked to put up the show again, but we felt we needed to make some changes – the context allowed us to do something more political which we felt was more relevant. We chose to remove the chess aspect and instead focus on femininity, storytelling and urgent topics such as sustainability, the West’s profiteering from low-wage countries and human rights. From Rachel Carson to Rosa Parks, the exhibition used fashion to honour exceptional women from American history who exemplify certain archetypal qualities, and whose personal biographies and works cast light on some of the most pressing issues of our time. The new exhibition design was based on symbols resonating with these remarkable women.

Getting the opportunity to rework an exhibition for a new gallery can be a blessing. Once the exhibition opens, and the guided tours commence, new ideas often emerge on how things can be refined.

Curation is rapidly and increasingly taking on new meanings – the process of curating is morphing and changing before our eyes. Where do you see the practice of fashion curation in general going? How do you see your practice evolving?

Yes it is so interesting how curation is ever-changing. Personally, I hope curation will be associated with long-term projects, where deeper research is possible. On a more global note, I think we are on the brink to a paradigm shift, where Western fashion museums will cease to be so Euro or Western centric–both in terms of objects and themes. As Zygmund Bauman said, we live in a global world today, but we do not yet know how to behave like it. The transition may be a process that will take many years for us as curators to totally grasp, however, the fashion world is starting to take leaps when it comes to inclusivity and diversity, body positivity, gender, fairtrade, sustainability etc. As the world is becoming more transparent, fashion is becoming political and I do think the work of the curator is beginning to reflect this, spending the extra time it takes to find objects that create diversity and inclusiveness.
Tell me about your time studying the MA Fashion Curation What did you gain from the course?

I studied MA Fashion Curation between 2007-9. Coming from both a practical and theoretical background, exhibition making allowed me to tie together everything that I had done previously. I was a student of Judith Clark and Amy de la Haye and the course was absolutely amazing. They are outstanding tutors and practitioners and complement each other so well–Judith’s passion for concept and exhibition design and Amy’s love for the objects. They gifted us with their enthusiasm and they were incredibly generous with their knowledge, constantly questioning and challenging us to rethink our ideas. I don’t think I could have had a better start.
Through Judith and Amy, Gemma Williams,  Shonagh Marshall [alumnae of the MA Fashion Curation course] and I were given the fantastic opportunity to archive for the Alexander McQueen Savage Beauty exhibition at the MET, and for many years after graduation, I had the pleasure of assisting Judith on her brilliant exhibitions. The MA Fashion Curation  course undoubtedly became a springboard for my future.

Reflections on Savage Beauty

Two years ago this month, the V&A opened the Savage Beauty Exhibition, the largest retrospective of the work one of the most innovative designers of recent times, Alexander McQueen.  Curator Claire Wilcox reflects on the restaging of Savage Beauty.

Alexander McQueen was one of the most influential designers of his generation. His radical and fearless visions changed the way we look at fashion. He provoked with his ‘Bumster’ trousers, he astonished with dresses made from glass, shells and crystals, and he shocked with his powerful and spectacular catwalk shows that involved elaborate storytelling, compelling theatre and raw emotion.

Installation view of ‘Cabinet-of-Curiosities’-gallery, Alexander McQueen Savage-Beauty at the V&A (c) Victoria and Albert Museum London

The original version of Savage Beauty took place at the Metropolitan Museum of Art, New York in 2011. It was curated, completely brilliantly, by my ex-V&A colleague Andrew Bolton  and became one of the Met’s top ten most visited exhibitions. I spent two whole days in the exhibition and became convinced it was essential it be shown in London. I had had various conversations with Alexander McQueen when he was alive about the V&A putting on a show of his work, but he always said ‘I’m too young’ or ‘Tomorrow, tomorrow!’

I’m so glad the V&A re-staged the exhibition. It was created just months after McQueen’s untimely death with all the attendant passion this evoked, but Savage Beauty has stood the test of time. Before the doors even opened on 14 March 2015, the dates had been extended to the 2 August and over 100,000 advance tickets were sold. There was so much goodwill about the exhibition coming to London, and especially the V&A. It really felt like something of a homecoming.

Fashion in Motion

The V&A has a long history of working with McQueen. He was the second designer to take part in Fashion in Motion in 1999, introduced to me by Philip Treacy, who was the first. McQueen immediately understood what it was about, which was to bring live, time-based fashion into the museum’s galleries. We staged a second Fashion in Motion in 2001 with McQueen and his longstanding collaborator Shaun Leane. By then, McQueen had become famous, and the museum was deluged. Thousands of visitors saw pieces such as the brocade top with hanging sleeves, a coiled metal corset in the middle and an aluminium yashmak inset with Swarovski crystal which Shaun has remade for the exhibition, and which is going to become part of the Museum’s permanent collections.

McQueen was really a 19th century romantic. He loved the Museum, saying ‘The collections at the V&A never fail to intrigue and inspire me. The nation is privileged to have access to such a resource’. One on occasion, we were walking through the Victorian Cast Courts past the massive statue of David, and Trajan’s column. He suddenly stopped and said: ‘This is the sort of place I’d like to be shut in overnight.’

Radical Fashion

I worked again with McQueen in 2001, on the exhibition Radical Fashion, which was inspired by a new shift in fashion towards the experimental and the radical. The embroidered garment in the case features in Savage Beauty, as does the chrysanthemum dress. In fact all of the pieces that were shown in Radical Fashion were reshown in Savage Beauty. Fashion imagery in the 1990s and early 2000s was also changing as the digital landscape created a new world of possibilities. Magazines such as Visionaire and Dazed & Confused represented this new energy in image making. The image by Nick Knight and McQueen, from 1997, is still in my mind one of the most arresting examples from that time.  Devon’s young face is like a manga heroine’s. She wears a cheong sam from McQueen’s La Poupee collection, a clouded contact lens and her forehead is pierced with a digital safety pin. I found it completely inspirational, and still do.

V&A Archive

McQueen frequently researched the V&A’s fashion and textile collections. I often showed McQueen and Sarah Burton, when she was still an intern, tailoring such as this. McQueen’s collections always had a reference to 19th Century tailoring in them. He especially loved the way the jackets were cut tight to the spine, and how the sleeves were inset. Among examples of this were a walking jacket in the Widows of Culloden collection.

McQueen’s library was full of books from the V&A, in fact on one visit to the museum he bought so many books he had to order a taxi. I was especially pleased to see the 1954 Christian Dior dress Zemire,  on the mood boards from the Horn of Plenty collection. Zemire was shown in my exhibition The Golden Age of Couture in 2007. You can see these mood boards in the Nick Waplington show at Tate Modern, or in Nick’s amazing book which documents the making of this collection. Mood boards were a very important aspect of the way McQueen worked, and you can see some from his last fully realised collection, Plato’s Atlantis, in the book we created to go with Savage Beauty.


Installation view of ‘Romantic Nationalism’ gallery, Alexander McQueen Savage-Beauty at the V&A (c) Victoria and Albert Museum London


Savage Beauty was the largest ever retrospective on McQueen and it is the largest fashion exhibition the Museum has ever staged. It filled all 3 of our major temporary exhibition galleries. 244 garments and accessories were on display, including 66 new additions for the V&A. There were over 35 film screens and each room has its own, specially commissioned soundscape. The intention is for it to be immersive, and theatrical, like McQueen’s catwalk shows.

In order for McQueen to turn his visions into a reality on the catwalk, he relied on a close circle of creative individuals. This was the case even from the early London days, when he worked with the stylist Katy England. What was very important in preparing this shown to be able to work with Sam Gainsbury and Anna Whiting of Gainsbury and Whiting, who produced all of McQueen’s shows from 1996, as well as other McQueen’s key collaborators, including production designer Joseph Bennett and director of scenography Simon Kenny. John Gosling produced the amazing soundtrack, Daniel Landin did the lighting and Guido designed the head treatments and face masks. Sarah Burton, who worked closely with McQueen for nearly 20 years advised on the new additions. These people knew McQueen inside out, and very helpfully for the museum, gave us an insight into the way he thought and, basically, his bravery. They helped us to push the boundaries of the exhibition, turn the sound up a bit, take some risks and take some artistic licence. Working with McQueen’s trusted collaborators was fundamental in ensuring the exhibition met the uncompromisingly high standards that McQueen set for himself, and, I believe, helped to bring sense of spectacle that was synonymous with his catwalk shows. If they didn’t understand how this was done, who would? It was fascinating being a fly on the wall as they discussed the scenography.


The entrance lobby of the show opened with a projection of McQueen morphing between a portrait and a skull, a kind of installation that Sam Gainsbury referred to as ‘a Bill Viola’ moment. We made the decision not to put the exhibition title here, assuming everyone knew what show they were coming to! It is a compelling image produced by McQueen’s nephew Gary James McQueen, and it was used as the invitation to one of his shows and also on the cover of the Met book, so is a kind of tribute to that too. McQueen had a melancholy and often dark aesthetic. Many of his works reference death, and memento mori. Yet his work was also about regeneration, transformation and self-expression. He called himself ‘a romantic schizophrenic’.


London was the heart of McQueen’s world. He was born and raised in London. He trained in the city and he established his fashion label here. McQueen left school at 16 and then became an apprentice on Savile Row, first with Anderson and Sheppard, then with Gieves and Hawkes. Here he learnt the cutting and tailoring skills that were to inform his entire career. He then moved to Berman’s and Nathan’s where he learnt about theatrical costume.

At 20, he was employed by London based designer Koji Tatsuno, and then went to Milan on spec, but got a job as Romeo Gigli’s design assistant. All of these experiences were to prove crucial to McQueen’s development as a designer. But it was gaining a place on the Central St Martins MA course in 1990 that cemented his career. He applied for a job as a technician, but Bobby Hillson, who interview him, recognised his talent and told him he should be on the MA course. His graduation collection, Jack the Ripper Stalks his Victims, was bought by Isabella Blow who became a fearless champion. In less than 5 years, McQueen was Chief Designer at Givenchy – a position he held for almost 5 years. It was a meteoric rise for a young, working class man.

The exhibition opened with ‘London’, an entirely new gallery that situates McQueen in his home city and includes footage and clothing from three of his early London shows: The Birds, Highland Rape and The Hunger. It was an important gallery because it tells the story of a time before McQueen was famous, when we was a young designer, full of raw energy and creativity but without money to invest in expensive materials and elaborate shows. You can also hear his voice as part of the soundtrack, and also his mother reading out one of his school reports.

The gallery showcased ten designs – some of which have never been on display since they were worn on the catwalk. Many demonstrate the experimental materials and processes that McQueen used right from the beginning of his career. For example there is a dress from Highland Rape made from laminated lace which has been torn and shredded to expose the flesh, and skirts and tops made from translucent  polyurethane. A plastic label has been stitched into the top, under which is a lock of human hair. McQueen incorporated these labels in a number of his earliest collections; he used his own hair in the very first ones. In his graduate collection, he embedded dark strands of human hair underneath the silk linings of jackets. It gives them a strong, visceral quality that evoked the darker facets of the Victorian East End. McQueen’s use of hair is an example of memento mori, which was inspired by the nineteenth-century trade in human hair.

The designs in this gallery were raw and fierce. On occasion McQueen was accused of misogyny on account of his early models appearing on the catwalk wrapped in cling-film or wearing garments that had been torn and slashed. In fact, McQueen greatly admired women, and he said he always wanted to create strong, powerful clothes to protect them- and to make the women he dressed appear fearless.

McQueen was thought pretty hard edged but, as throughout his career, he managed with the support of a devoted team, among them his longstanding stylist and close friend Katy England, who was consultant on this early section, and also allowed her wardrobe to be raided!


The audaciousness and rawness of McQueen’s Highland Rape collection in particular hit the headlines, partly because of a misunderstanding about the title and also because of its intensity. Highland Rape was a commentary on the atrocities suffered by the Scottish at the hands of the English in the 18th and 19th centuries. It was a response to the romanticising and mythologizing of Scotland’s past.

McQueen found that creating a narrative on subjects that he cared about deeply or was intrigued by helped to imbue his collections with passion. The collections with a strong narrative always produced the best clothes, which were created to illustrate these narratives throughout his career.  One of the key members of his staff said: ‘It was personal and emotional, and he never wanted to water it down’.

McQueen redefined the silhouette with one of his most iconic designs, the ‘Bumster’ trousers which have a waistband that is cut 5cm below that of hipsters to elongate the torso and expose the lower spine. Bumsters caused a sensation and they appeared in his early collections again and again.

Savage Mind

McQueen’s formal training on Savile Row gave him the skills to cut cloth and it was a skill he never lost. There are many stories about his prowess with scissors. It was said that the atelier staff at Givenchy took fright at the speed and confidence with which he cut their expensive fabric. The tailoring gallery with all the different components – jackets, frock coats, trousers were the nuts and the bolts of his trade, a language which appeared again and again in his collections. The scenography of rough concrete and harsh lighting reflected the atmosphere of his early workshops, and the Gatliff Road Warehouse where many of his early shows took place.

Throughout his career, McQueen skilfully blended tradition and subversion: a jacket is formed from shaped pieces of fabric, each one printed with details taken from part of a 15th century triptych by Robert Campin called The Thief to the Left of Christ. Campin’s depiction of the crucified figure is striking, and it intended to provoke feelings of awe and amazement, much like McQueen’s catwalk shows. It was one of my favourite pieces in the exhibition because it demonstrated how McQueen sought to galvanise women with his strong tailoring, for example with features such as the exaggerated shoulders, but also because it was entirely steeped in history.


In complete contrast, the Gothic gallery was filled with old mirrors and carved gold wood. Every garment was black, rich and laden with symbolism. McQueen’s Gothic sensibility is a recurring theme in his collections. His was always a romantic Victorian kind of Gothic, influenced by Edgar Allen Poe and Tim Burton films, with a touch of Miss Havisham. He enjoyed the theatricality, and the nipped in Victorian jackets were said to have been inspired by Isabella Blow’s dressing up box. But he also knew his history, and he was especially fascinated by Victorian garments in the V&A’s collection.

Among the examples of designs on display in the Romantic Gothic gallery was a corset from McQueen’s Dante of 1996. McQueen was drawn to the melancholia associated with the Victorian Gothic tradition. In this case he incorporated its colour palette. This corset has a lilac ground- the colour of half mourning- which is overlaid with lace applique and jet beading.

Dante explored the themes of war and religion. It was McQueen’s most dramatic catwalk show to that point and was presented in ChristChurch, Nicholas Hawksmoor’s Baroque edifice in Spitalfields, East London.

McQueen’s collections were often autobiographical. He had learned from his mother, an amateur genealogist, that his maternal relatives descended from the Huguenot immigrants who had moved to the area several centuries before.

Sometimes McQueen’s Gothic sensibility verged on the theatrical. Tim Burton collaborated on his Supercalifragilisticexpialidocious collection. He designed the show invitation and also the lighting for the show which took place in the Vaults of the La Conciergerie in Paris, where Marie Antoinette was held prisoner the night before she was executed. McQueen loved dark drama!

One design referenced the figure of the 18th century highwayman with its masked hat by Philip Treacy and billowing cape of parachute silk.

McQueen’s dark aesthetic was, however, tempered by lightness. An ethereal printed chiffon gown on was one of several on display from McQueen’s final collection that was completed by Sarah Burton after his death. A number of the garments in the collection were printed with details from religious paintings, such as Hieronymus Bosch’s depictions of the afterlife. This dress, however, has a softer, more ethereal feel. It includes the image of ‘The Virgin of the Annunciation’ from Hugo van der Goes Portinari.


The design of this gallery was entirely new for the V&A. It is filled with bones and skulls- the skull of course is especially significant and became a ubiquitous brand motif for McQueen. But it also references the morbid preoccupations of much fine art of the 1990s and 2000s, for example Damien Hirst’s diamond studded skull. The gallery was capped with an extraordinary film sequence by John Maybury. It was projected at the start of McQueen’s Irere collection, and shows a girl plunge into the sea and appear to drown. As she sinks deeper into the water, the tendrils of her torn chiffon dress appear to ensnare her legs. But, as with many of McQueen’s narratives, Irere was a transformational tale. In the catwalk show the girl is saved and she becomes an Amazonian princess.

The idea of the untamed and an interest in the animal world inspired McQueen throughout his career, and it was summed up in the exhibition’s title of Savage Beauty. McQueen loved nature documentaries such as the Blue Planet (this was my first piece of homework, to sit down and watch the Blue Planet!). And, like a lot of designers, such as Vivienne Westwood, enjoyed National Geographic magazine. But his work was never literal; he absorbed influences, but wore them lightly. The work was always McQueen.

This gallery which has a very earthy feel to it. McQueen once said ‘Everything needs to connect with the Earth. Things that are processed and reprocessed lose their substance.’

The garments were from two collections It’s a Jungle Out There, and Eshu. Both collections engaged with the animal kingdom, the survival instinct, and tribal cultures; Eshu taking its name from an African tribe worshipped by the Yoruba people. One of the garments was a ponyskin jacket with impala horns embedded in wooden blocks concealed within the shoulders. Paired with bleached denim trousers, the look was an example of McQueen’s exciting combinations of materials and references, drawing here on the African plains and ’90s street culture.

Another, a lasercut leather dress which sits atop an exposed metal crinoline, is the Victorian reference in this collection.

There was also an astonishing dress made from a skirt of horsehair and a bodice of glass beads. In places the beads have been built up into several layers. This gives the bodice a mossy or algae-like quality and gives the impression that the garment is alive and growing.

McQueen was not afraid to be direct with his references and he also often worked with intriguing materials, which sometimes had fetishistic qualities. On display are designs involving skin, hair, horn, latex and even mud.


McQueen was also fascinated with his Scottish heritage. It helped to inform his identity and gave him a cause to champion, and he frequently used the MacQueen family tartan. McQueen first engaged with his Scots ancestry in his Highland Rape collection of 1995. He returned to the theme 11 years later with The Widows of Culloden. It was a beautiful collection and a much less aggressive rendering of Scotland’s past than Highland Rape. Each garment in the collection was rendered to the highest level of craftsmanship, and each one was conceived of as a precious heirloom.  The design of the Nationalism gallery reflecteda Scottish baronial hall. Handel plays in the background to reinforce the grandeur and complement the majesty of the garments on display.

McQueen’s collections often centred around elaborate narratives. The Girl Who Lived in the Tree told another transformation story about a girl who lived in an old elm tree in his garden and became a princess. It was arguably one of his most lyrical collections and many of the pieces are embroidered with Swarovski crystal. The collection also drew inspiration from the twilight years of the British Raj following a month-long trip that McQueen took to India with Shaun Leane. You can see it in the shoes and sari fabrics that McQueen used.

The garments on display in this gallery were among the most majestic in the exhibition and they really underscored the skills that McQueen brought to his own label collections following his tenure as chief designer of Givenchy. He always said that the years he spent in France were instrumental in enabling him to develop couture techniques and a lightness and softness of touch.


McQueen always worked in teams. He was brilliantly talented, but he also recognised talent in others, and while he often worked alone cutting a jacket or a frock coat, his shows were like being on the set of a film production. He also surrounded himself with artists –   the Chapman Brothers, Sam Taylor Johnson and Anne Deniau (some of whose photographs the V&A had just acquired). His Show Producer for many years Sam Gainsbury, was Creative Director of Savage Beauty. Sam is the reason why the exhibition has such high production values.


McQueen’s creative collaborations were fundamental in enabling him to realise the entirety of his creative visions. They spanned hat makers and jewellers, to glass technicians, prosthetists, leather workers and even welders. The Cabinet of Curiosities paid tribute to these rich and diverse collaborations and formed the heart of the exhibition. It filled the entire North Court exhibition gallery, and extended upwards to 6 and a half metres high. It was perhaps the most intriguing, dazzling and mesmerising of all the galleries and was hugely impactful. In all the tours I’ve gave, we always got stuck there!

The Cabinet included over 120 accessories and show pieces- garments that were made for the catwalk but never intended for commercial production. It was also filled with 27 screens showing footage from McQueen’s many catwalk shows.

What made McQueen so fascinating is the remarkable breadth of materials that he incorporated into his body of work. Some of the most intriguing – such as a bodice made from mussel shells and a headdress by Philip Treacy made from wood and coral were on display in this gallery.

New Additions

We have been so fortunate that, with the luxury of more space, we were able to add more objects to the V&A exhibition. Most of them appeared in the Cabinet. Among these were a necklace on the left by jeweller Shaun Leane which was one of my absolute favourites. Shaun was trained as a fine jeweller and goldsmith, but his collaborations with McQueen propelled his creative horizons. Not only did he produce elaborate body sculptures for McQueen, such as the aluminium coiled corset, but he also had to work a new range of materials. In this he found himself drying out and lacquering pheasant claws, which he combined with strings of precious Tahitian pearls. The intriguing combination of organic materials is one of many examples where McQueen redefined conventional perceptions of beauty through his unique visions.  The exquisite Bird headdress by Philip Treacy was from the La Dame Bleue collection in which both designers came together to pay tribute to their former muse and mentor Isabella Blow, who had recently committed suicide.

Also displayed was the ‘Bell Jar’ dress, so named because its shape takes the form of a Victorian bell jar. It is encrusted with Swarovski crystal and weighed a staggering 18 kg! Our textile conservators had to design special supports to reinforce the mannequin so it could withstand display for such a long time.

One of the most exciting additions was a  jewelled yashmak which was remade by Shaun Leane for V&A exhibition. It was originally made for McQueen’s S/S2000 collection called Eye, and it was also shown at the V&A’s McQueen and Leane Fashion in Motion event 14 years ago as I showed earlier. I am delighted to say that it is now part of the Museum’s permanent collection and I’m thinking we should really display it in the Armour gallery!

Another special commission for the exhibition was Philip Treacy’s remade Chinese Garden headpiece from It’s Only a Game. It is an exquisite, intricate design carved from cork and gently trembles as it rotates on its turntable. Many of the pieces turned in this section because we wanted to animate the gallery, but also because the pieces were spectacular from every angle.

Pepper’s Ghost

This is probably the most evocative gallery in the show. It recreates one of McQueen’s most memorable catwalk moments, when Kate Moss appeared as a spectral apparition on a glass pyramid at the centre of the catwalk at the end of the Widows of Culloden show. It used a nineteenth century technology called Pepper’s Ghost, as a way to conjure up the magic of McQueen’s catwalk shows for our exhibition at the V&A.


This section reflected McQueen’s enduring interest in Asian dress and textiles and, in particular, the kimono. He avidly studied the Asian collections at the V&A and even incorporated historical materials into some of his designs. The way the collar of a kimono stands out was a detail McQueen borrowed from again and again – the nape of the neck was thought to be very erotic in Japanese society.

One of the most spectacular garments was a dress made from the panels of an antique Japanese silk screen from a collection called Voss. Beneath sits an underdress of lacquered oyster shells. The look is finished with a shoulderpiece by Shaun Leane made from silver and black Tahitian pearls. It was classic McQueen in that it fused hard and soft, savagery and beauty, for the clusters of pearls are melded to silver spikes that protrude upwards from the neck and appear to threaten the delicate skin around the face.

McQueen was a masterful showman, and Voss was one of his most impactful catwalk presentations. The collection – which fused McQueen’s interest in the Far East with his love of nature – was presented in a large glass cube. A tiled white floor and padded walls evoked a cell in a psychiatric hospital. The cube at first appeared mirrored; the audience of journalists and buyers were confronted with their own reflection, for hours. Then, the lights went down, and the models came out. Unable to see out of the two-way mirrors that formed the walls of the cube they pressed their hands against the glass, and appeared trapped inside a strange world of McQueen’s imagination.

McQueen’s shows were undoubtedly often provocative and controversial. It could be an endurance test to get through them – I know, because I was at Voss, and it was very disturbing. Sometimes they involved avant-garde installations that were akin to performance art. Although it was something he refuted, McQueen really brought an artistic sensibility to fashion, and the catwalk show.

McQueen’s intention was always to elicit a strong audience reaction. But his shows weren’t just about shock; they were always purposeful. McQueen always had a point to make. Voss was a commentary on the politics of beauty.

As the show came to a close, the opaque walls of a glass cube at the interior gave way. They smashed on the floor, revealing the naked, voluptuous figure of the fetish writer Michelle Olley, who lay on a chaise longue, masked and attached to a breathing tube while moths fluttered about her.

The finale – which was based on a photo called Sanitarium by his favourite photographic artist Joel-Peter Witkin -asked the audience to question the true meaning of beauty. It was his most transgressive catwalk moment.

In 2001 we recreated the glass box from this beautiful and terrifying collection for Radical Fashion. It’s a dazzling dress with a skirt of dyed ostrich feathers and a bodice made from hand-painted glass microscope slides; each one hangs delicately, mimicking the feathers on the breast of a bird.

In 2001 and again in Savage Beauty we showed the Japanese inspired dress  made from beach mats which McQueen brought back to his studio from a weekend trip to Brighton. The mats had been dyed and worked into appliqued chrysanthemum roundels, yet another of countless examples of McQueen’s inventiveness and resourcefulness with materials.


I’ve already mentioned McQueen’s lifelong interest in nature. He drew inspiration from its beauty and fragility and also found a unique colour palette derived from the natural world.  As a young man McQueen loved bird-watching and in later life took up falconry.

Like references to the Victorian period, you can find a reference to birds in almost all of his collections. Sometimes they informed the silhouette of a dress or coat, other times they appear as print motifs, and on other occasions he borrowed their material properties, crafting dramatic gowns from feathers which, when picked up, is a light as a bird, virtually weightless. McQueen even incorporated aspects of taxidermy. Birds are everywhere in his collections.

Web Installation view of ‘Romantic Naturalism’ gallery, Alexander McQueen Savage Beauty at the V&A (c) Victoria and Albert Museum London

Some of McQueen’s most beautiful and fragile designs are on display in this gallery. There is a dress made entirely from stripped and varnished razor clam shells, which McQueen once saw washed up on a Norfolk beach. I even tracked that beach down myself, during research for this exhibition; it took three hours to walk there, and had to be at low tide, but the effect was stunning. McQueen decided the shells had outlived their usefulness on the shore, so he took them and made a dress out of them. Then, during the show, the model Erin O’ Connor, ran her hands up the dress, cutting them to shreds. The shells clattered to the floor, and so their usefulness was over once again.

McQueen was deeply aware of life’s transience, and he had a very uplifting attitude toward it. He once said ‘It’s important to look at death because it is a part of life. It’s a sad thing, melancholy but romantic at the same time. It is the end of a cycle – and everything has an end. The cycle of life is positive because it gives room for new things.’

I loved the Naturalism gallery – full of bird song, and brightly lit, like a conservatory. The image shows a dress from his Sarabande collection made from silk and real flowers. On the catwalk fresh and dried blooms were used, but for conservation reasons we can only use dried and silk flowers. When the model walked, the blooms fell to the floor, exposing the transience of living things, and we emulated this in the display. The dress was inspired by contemporary artist Marc Quinn’s installation of frozen flowers, ‘Garden’ and also the photographic compositions of decaying fruit by Sam Taylor-Johnson, both artists that McQueen knew and admired.

Plato’s Atlantis

Plato’s Atlantis was the finale of the exhibition. As I have mentioned, McQueen was a masterful storyteller, and Plato’s was his most fantastical. It predicted a future world where the ice cap had melted and mankind had been forced to adapt in order to survive under the seas. As the catwalk show progressed, the models’ features changed- cheeks were enhanced with prosthetics and hair was sculpted into fin-like peaks to connote biological adaption and their evolution into a semi-aquatic species. The collection was filled with startling digital prints derived from natural organisms such as snakes, moths and jellyfish. Each print was engineered to fit the specific contours of each pattern. Plato’s also launched the iconic ‘Armadillo’ boot, the shoe with a 30cm heel that was entirely without reference to the anatomy of the foot; a show that fused a claw-like menace with that of a ballerina en pointe. No-one had ever seen anything like this before – it was so innovative and new.

Installation view of ‘Platos Atlantis’ gallery, Alexander McQueen Savage Beauty at the V&A (c) Victoria and Albert Museum London

McQueen also broke new technological ground with this collection by filming it live with two motion control cameras which surveyed the audience and the models and then transmitted or streamed it live over the internet via Nick Knight’s fashion website SHOWstudio. Unfortunately this crashed, because McQueen launched Lady Gaga’s latest single as the finale, and she mentioned this on twitter. However, the entire show was an incredible mixture of craft, nature and technology. The film alone that McQueen with Nick Knight and editor Ruth Hogben made was absolutely remarkable, and an extended sequence from it was played in the exhibition, which you can see it on SHOWstudio. Plato’s was widely considered McQueen’s greatest achievement, but I suppose the great unanswered question is, who knows what he would have done next?

The Book – Alexander McQueen

The book was complex and ambitious and we didn’t have quite enough time to do it, but I have no regrets for all the late nights and weekends spent editing it. The approach was kaleidoscopic. No one approach seemed right for a book on McQueen. For a designer who could include up to 300 references in any one collection, we needed multiple voices to articulate his significance and assess his meaning. So the book drew together the voices of 28 authors – some of whom were V&A scholars, while others are subject specialists, or collaborators of McQueen. Through their close knowledge of McQueen and their expertise in the diverse areas that McQueen drew inspiration from – iconographic and contemporary art, film, the Gothic tradition and nature to name but a few – they bring many new perspectives to the body of work of this most complex of designers.


The website, the Museum of Savage Beauty which accompanied the exhibition, was inspired by the Cabinet of Curiosities and included new V&A photography, more essays and video clips of setting the objects in context. It explored the hidden stories and craftsmanship behind some of the most remarkable objects made by Alexander McQueen and his collaborators. His work is placed alongside historical objects from the V&A’s collections to give insight into the things that inspired him, and perhaps lead visitors down the rabbit hole, into McQueen’s mind.

Claire Wilcox is a Senior Curator at the V&A and the Curator of Savage Beauty. She is  Professor in Fashion curation at London College of Fashion.

Read all posts by Claire Wilcox

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